Free PDF Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace, by Susie Wyshak
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Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace, by Susie Wyshak
Free PDF Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace, by Susie Wyshak
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For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
- Sales Rank: #113640 in Books
- Published on: 2014-11-18
- Released on: 2014-11-18
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x 1.00" w x 6.33" l, .93 pounds
- Binding: Paperback
- 256 pages
About the Author
San Francisco-based Susie Wyshak is a Good Food business strategist, writer, and candy obsessive. Her FoodStarter service helps entrepreneurs optimize their results in business and life.
Most helpful customer reviews
28 of 28 people found the following review helpful.
Legit Gamechanger for any Current or Future Food Entrepreneurs
By Anthony
While I buy on Amazon virtually everyday, I rarely if ever give product reviews. However after I ordered Susie Wyshak's "Good Food Great Business" on a whim Friday Night, I received it Monday afternoon. Now nearly 24 hours later, I've read and highlighted every single page. It will sound overstated and cliche, but this book is an absolute game-changer. There is no other way to describe it....
Unlike many of the inspirational stories in this book, I actually have spent the past 8 years since graduating from Penn State working in the snack food corporate world. I found it refreshing and inspiring to see that there are so many success stories for those that had virtually no food experience at all before starting their adventure. My perspective is different - primarily because up to 1/1/15, I was the Director, Business Transformation and Strategic Initiatives for the largest privately held snack company in the United States. After 8 years, I had decided to leave the corporate snack world to pursue my dream of providing organic snacks and nutrition education to children across the world. Now 45 days into this voyage, we have been making great progress BUT yesterday we received the map for our journey. I had never heard of Ms. Wyshak before yesterday but I promise I'll never forget her. Thank you so much for this exceptional book of knowledge. It has a great mix of information that I could easily relate to my time at that large privately held company and also to what I've been encountering over the past 45 days. My only regret is that I did not order this book 45 days sooner! This isn't a paid advertisement and I dont know the author...if you are starting a food business...buy this book now...its worth so much more than every penny!
7 of 7 people found the following review helpful.
Real World Advice and Know-How
By Heather
A definitive book to guide you through the process of bringing your product to market. By the end, you will either jump in with both feet, or feel very happy you didn't.
5 of 5 people found the following review helpful.
I cannot say enough great things about this book
By Kim A. McPherson
I cannot say enough great things about this book. After searching and gathering information on my own to start a baking business my daughter gave me this book for Christmas and what a joy! The organization of it makes so much sense and gives one the security of getting everything covered that is necessary to accomplish ones goal. Susie is a hands on helpful author and knowledge bank who answers her own emails with great information and guidance all done within a quick time frame. Thank you Susie for your book, I highly recommend it! K.A. McPherson
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