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***THE #1 DIGITAL MARKETING BESTSELLER NOW UPDATED - INCLUDES IN-DEPTH INSTRUCTIONS FOR FACEBOOK & INSTAGRAM ADVERTISING***
Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility.
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad.
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable?
Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.
Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way.
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit.
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market.
So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.
- Sales Rank: #2703047 in Books
- Published on: 2015-11-30
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .76" w x 6.00" l, .99 pounds
- Binding: Paperback
- 334 pages
Most helpful customer reviews
9 of 10 people found the following review helpful.
Professional advice expressed through great writing
By Manchester
This is by far the best social media marketing related book that I have ever came across. I have been an internet marketer for years and it's how I make my primary income and I get sick and tired of finding social media books that are either completely useless, re-written information or are small in substance and number of pages. Thankfully, this book doesn't follow this negative trend and I now have some more hope in the Kindle marketplace.
The information is professional and well-researched. I have been in the game for years and even though I knew some of the advice, there is still plenty that I can only wish I knew years before - it would have saved me a lot of time and effort and I hope that it helps beginners in a way that I can only dream of. If you're looking to skip all of the nonsense and find a great social media book expressed by a clear, concise writing style that skips out all of the filler, then I highly suggest you check this out
4 of 5 people found the following review helpful.
Great Social Media Reference!
By Stefanie Hamilton
I had read another one of Tim Kitchen's books, How to Get to the Top of Google, and I was interested to see if this one would measure up. It was fantastic! I run three different websites, and each one is doing some things with social media, but the owners would like to do more. This book would appeal to businesses that are completely new to social media, as well as those who are already using it but need to delve in a little deeper. Full of concrete, helpful advice, the book gives examples of companies who are both doing it right and who are getting it wrong as far as social media, as well as exercises to help you develop your own plan. The book is divided into sections for Twitter, Facebook, LinkedIn, and Google+, and each section describes how to make the most of that particular media, along with things that could go wrong. As I read it, my mind was reeling with all of the possibilities, along with the opportunities we were missing by not implementing some of the book's ideas. The authors also offer a free social media audit to readers. Overall, this book is totally worth the purchase!
4 of 5 people found the following review helpful.
Good read if your just getting in.
By gduncan229
A definite read for a person just getting into social media. I've dealt with these sites on a limited basis and picked this book up to expand my knowledge about how social media marketing works. It definitely opened a few doors for me although it would definitely help a person just starting out because it goes into how to set up accounts, creating business pages, etc. Stuff I already knew.
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