PDF Ebook Essentials of Strategic Management, by Martyn R Pitt, Dimitrios Koufopoulos
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Essentials of Strategic Management, by Martyn R Pitt, Dimitrios Koufopoulos
PDF Ebook Essentials of Strategic Management, by Martyn R Pitt, Dimitrios Koufopoulos
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Electronic Inspection Copy available for instructors here
'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.'
Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.
Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.
With an emphasis on topical, distinctive and engaging features, this text offers:
- Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks.
- Worksheets for strategy analysis that can be used to tackle real-world situations
- Learning outcomes, key points and summaries to focus your reading on what matters
- Chapter-by-chapter exercises for further study and discussion
- Suggestions for further reading to deepen your understanding of the theories underpinning the chapters
In addition, tutors will benefit from a fully developed companion website offering lecture slides, teaching notes for case studies and assignments, module plans and links to further cases www.sagepub.co.uk/pitt
Martyn R Pitt is formerly Senior lecturer in Strategic Management at Brunel Busienss School, Brunel University.
Dimitrios Koufopoulos is Senior Lecturer in Strategic Management at Brunel Business School, Brunel University.
- Sales Rank: #366795 in eBooks
- Published on: 2012-03-28
- Released on: 2013-12-19
- Format: Kindle eBook
Review
This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford
Most helpful customer reviews
1 of 1 people found the following review helpful.
This book has been an excellent tool to improve my understanding of strategic management and ...
By Segla
This book has been an excellent tool to improve my understanding of strategic management and innovation for my MBA. It now sits next to my marketing books! Very good reference with lots of case studies!!
1 of 1 people found the following review helpful.
Excellent book!
By Bhushan
Well written authentic source of Strategic Management issues. Great book for capturing Strategic Management concepts, which are explain with real life examples.
0 of 0 people found the following review helpful.
Highly recommend for all levels of interest
By bennett
This is a very readable book that takes one through the various stages of strategic management through a hands on pedagogical approach on theory and academic research with practical frameworks and methodologies, excellent case studies and clear learning objectives.
It also presents the reader with clear ideas on where to go next and how to start getting there.
I highly recommend this to people from all environments, business interests and levels.
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