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Marketing des services (French Edition), by Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos
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Le seul ouvrage généraliste qui prend en compte tous les types de services : services de grande consommation, services professionnels. Ce manuel aborde les trois grands aspects du management des services : marketing, ressources humaines, opérations, et couvre aussi bien la stratégie de service que les outils de cette stratégie.
- Sales Rank: #3467849 in eBooks
- Published on: 2014-07-11
- Released on: 2014-07-11
- Format: Kindle eBook
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